international marketing 結果共9筆

Taiwan’s agricultural sector faces significant costs after China ends tariff exemptions on key products like pineapples and ribbon fish, starting Sept. 25.

Discover how Taiwan’s tourism sector has reached a milestone with 5 million international visitors by August, thanks to innovative marketing strategies and celebrity endorsements. Learn about the efforts to boost cross-strait visits and local tourism in Hualien County.

Discover how Janet Chia, a renowned Taiwanese figure, takes on the role of chairwoman at Taipei 101, aiming to boost its status as a global landmark. Learn about her plans and the support from the Ministry of Finance.

Discover how Taichung Mayor Lu Shiow-yen’s international trips, including visits to Hong Kong, Europe, Singapore, and the U.S., aim to boost global exchanges and expand the city’s international relations.

Taiwan’s tourism sector faces challenges following the April drop in foreign visitors, particularly from Japan, Korea, Hong Kong, Macau, and Singapore, due to the 0403 Hualien Earthquake. Learn about the MOTC’s strategies to boost tourism.

Taitung’s local tea brand, ＂Red Oolong,＂ wins a silver award at the MUSE Design Awards in the US for its packaging, featuring Luye Township’s deer. This recognition highlights Taitung’s ability to blend local culture with marketing, aiming to boost the tea’s international presence and promote regional tourism.

Taiwan People’s Party (TPP) presidential candidate Ko Wen-je has unveiled a series of policy proposals to revolutionize Taiwan’s agricultural sector. These proposals include employing artificial intelligence (AI) to create a comprehensive agricultural database. Ko’s five-pronged approach aims to address challenges faced by Taiwanese farmers, such as fragmented landholdings and an oversaturated domestic market. He also highlights the need to modernize traditional poultry houses and the agricultural marketing system. One focal point of Ko’s agricultural policy is the establishment of a strategic food security plan with AI, aiming to enhance planning in agricultural production and ensure transparency in the sale of farm products through data analytics. Ko also emphasizes the importance of resilient infrastructure to protect the farming sector from extreme weather events and the formation of an agricultural carbon sink platform to promote sustainable and low-carbon development. By drawing on international models, Ko aims to transform rural architecture and farming practices for a more sustainable future in Taiwanese agriculture.

The Tourism Administration plans to launch a new travel program called ＂Golden Years＂ (凰金遊程Golden Years) next year, targeting senior travelers in response to Taiwan’s aging population. With an estimated senior travel demographic of 4 million individuals, Taiwan sees a potential tourist value of up to NT＄120 billion. Deputy Director-General Lin Hsin-Jen expects a 10% to 20% growth in output value, reaching NT＄120 billion, with domestic tours for the elderly market accounting for approximately NT＄40 billion and international travelers adding NT＄60 billion. Travel agencies and hotels are now focusing on marketing efforts and introducing 11 Golden Years itineraries to cater to this demographic’s preferences. Discounts and leisurely itineraries are being offered to accommodate the spending power of senior travelers.

Starbucks Taiwan, a joint venture between Starbucks Coffee International and Taiwan food conglomerate Uni-President, is set to boost Christmas sales through marketing activities. Despite rising costs in raw materials, Starbucks Taiwan maintains its long-term marketing strategy of expanding locations and improving store quality without raising prices. Sales revenue during the Christmas period is expected to rise by 10 to 20 percent, leading to a 10 percent increase in stock levels.